Fun, vibrant kit for RBL’s entertainment-focused card
The Popcorn card targets young, entertainment-loving customers. The kit needed to break from the typical staid bank mailer format — to feel more like a gift than a financial document.
BBL created a cinema-themed box with bold colour-blocking, spot UV graphics, and a structural tray insert. The welcome letter was designed as a “movie ticket” format. Entirely produced and packed in-house.
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