An interactive welcome kit for IndusInd’s innovative Nexxt card
The Challenge
IndusInd’s Nexxt card is the world’s first card with physical buttons for reward redemption. The welcome kit needed to communicate this innovation while maintaining premium brand positioning.
Our Solution
BBL produced a sleek, tech-inspired rigid box with a custom card cavity, interactive “button” graphic on the card carrier, and a premium metallic finish. Clean, Apple-inspired aesthetic throughout.
Results
Delivered across pan-India launch markets simultaneously
Cited in IndusInd launch press materials as a highlight